You cover yours. Now cover someone else’s.

power a period

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power a period 〰️

the problem

We don’t talk about periods — which keeps period poverty invisible.

Most Americans assume it’s a “developing countries” issue. But one in four women in the U.S. has missed school or work because they couldn’t afford menstrual products.

Stigma doesn’t just silence the conversation. It hides the crisis in plain sight.

the insight

People understand covering their own monthly period costs. But they’ve never been asked to cover someone else’s.

So we created Power A Period.

A campaign that lets you cover the monthly cost of someone else’s period the same way you cover your own.

Periods don’t pause for poverty

the execution

Many people experiencing period poverty resort to unhealthy alternatives — napkins, socks, even newspaper.

So we turned those very materials into media.

We printed our message directly onto newspapers and everyday items — transforming them into donation gateways via QR codes.

Without a media budget, we partnered with local businesses, influencers, and community leaders to amplify the campaign organically.

Even period-underwear pioneer Thinx joined the effort.

the impact

Rather than lead with statistics, we centered real voices.

We gave a platform to women and families directly impacted by period poverty — creating authentic stories that resonated beyond the campaign itself.

The result? Community engagement, press pickup, and sustained local awareness around an issue long kept quiet.